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Power to the girls: About Bela

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Power to the girls: About Bela

Meet Bela Figueira! Bela is a mom, a fashionista and a tutu lover!

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Power to the girls!

Power to the girls!

I have always been fascinated by us women. We are so strong yet so fragile. We can lift mountains to protect the people we love, but we are the first to tear ourselves down. How come we grow up analyzing all our faults while praising others qualities. Didn't our mothers told us that we can be anything we want and that we were wonderful? Probably not ... as they were not raised like that neither. Although I am raising a boy, I am making sure that I teach him that he needs to love himself first, that's it's ok to...

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It's a cultural thing...

It's a cultural thing...

At the beginning of my career as a marketer I worked for several Japanese companies. There was one in particular that was managed by a Japanese CEO, Matsumoto-san (san means Mr in Japanese).  During winter time, Matsumoto-san would always come to the office wearing a mask.  Honestly, at that time it felt really aggressive to me for him wearing a mask. It was as if I was carrying germs and he was trying to protect himself from my colleagues and me to infect him with some terrible European virus. Now I know better. Now I understand the purpose of him...

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Think Pink ( • )( • )

Think Pink ( • )( • )

October is breast cancer awareness month. And boy oh boy have I been made aware of this cancer often during these last couple of years. First, one of my beautiful Parisian friends got affected by it. With her I discovered the warrior side of women. She is a real fighter, keeping her head up and looking the cancer straight in the eyes! The fight was not easy, but she won! And since then more women in my close circle of friends got this type of cancer. So I realized it is a very common type of cancer. It is actually...

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Tulle moment

Tulle is everywhere, it is undeniable that is has become a major fashion item! And I love it when my friends, who know my love for tulle, send me pictures and video's of beautiful tulle outfits. Recently, I had a nice little tulle moment. My Parisian friend Valérie send me a video through Instagram. It is the new advertising campaign for the Chanel perfume Chance. And guess what: it is a tutu paradise! Chanel is one of my most inspiring brands for it's natural elegance, and this clip is full of lightness and femininity. It is fresh and colourful. Of course the...

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